Review: Decoding Luxe
Decoding Luxe by Mahul Brahma
My rating: 4 of 5 stars
Decoding Luxe is a definitive guide to luxury in India. It explores various facets of luxury brands, since the time of Royalty when India was the biggest customer to most of these brands. The book is a bible for all stakeholders of luxury brands - owners, custodian, retailer, connoisseur as well as student - helping them understand, formulate an effective strategy for conceiving, positioning, placing, promoting and pricing these luxury products. This book is also a myth-buster of the age-old holy cows which no one ever questioned.
It is all about finding the magic potion for the brand's success with luxe in India, who always look for value-for-money or value-for-label.
The book has received appreciation from Mr Ratan Tata, Dr Bibek Debroy, Mr D Shivakumar, Adman Mr Nirvik Singh, Mr Sanjiv Goenka, Mr Harshavardhan Neotia, Mr Kunal Basu amd Mr Sarnath Banerjee, among others.
The book has all answers about top luxury brands in a practical and logical way, author had explained all the chapters with theories which will give you in depth. Differentiation of first copy and original products of Rolex and LV is a proof for his research.
This book helped me most in understanding mentality of customers and top brands, also I have learned something new in every chapter. The way author narrated with facts, theories and his own experience makes read interesting.
The chapters are short and relatively it doesn't bore anyone but I thought author is only focused on middle class and top luxury brands if he elaborated content with comparing to all people and all kinds of brands it will be much better read.
Overall, Decoding Luxe is simple and great read with identification of consumers to sellers of all luxury products.
View all my reviews
My rating: 4 of 5 stars
Blurb -
Decoding Luxe is a definitive guide to luxury in India. It explores various facets of luxury brands, since the time of Royalty when India was the biggest customer to most of these brands. The book is a bible for all stakeholders of luxury brands - owners, custodian, retailer, connoisseur as well as student - helping them understand, formulate an effective strategy for conceiving, positioning, placing, promoting and pricing these luxury products. This book is also a myth-buster of the age-old holy cows which no one ever questioned.
It is all about finding the magic potion for the brand's success with luxe in India, who always look for value-for-money or value-for-label.
The book has received appreciation from Mr Ratan Tata, Dr Bibek Debroy, Mr D Shivakumar, Adman Mr Nirvik Singh, Mr Sanjiv Goenka, Mr Harshavardhan Neotia, Mr Kunal Basu amd Mr Sarnath Banerjee, among others.
My views -
Decoding Luxe by Mahul Brahma, a business read. The book is full of about luxury companies, luxury products, their strategies, impacts, difference between original & first copy, target consumers and lot more.The book has all answers about top luxury brands in a practical and logical way, author had explained all the chapters with theories which will give you in depth. Differentiation of first copy and original products of Rolex and LV is a proof for his research.
This book helped me most in understanding mentality of customers and top brands, also I have learned something new in every chapter. The way author narrated with facts, theories and his own experience makes read interesting.
The chapters are short and relatively it doesn't bore anyone but I thought author is only focused on middle class and top luxury brands if he elaborated content with comparing to all people and all kinds of brands it will be much better read.
Overall, Decoding Luxe is simple and great read with identification of consumers to sellers of all luxury products.
View all my reviews
Thanks so much for this wonderful review of my book. Thanks for sharing it with your readers.
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